Sam Williams


Director (Enterprise and Communications)


07511 701576



A project manager by trade, I have been involved in the social sector for over 10 years, having worked in leading organisations across health, education, and international development. Previously Managing Director of Corporate Health and Wellness for a leading software provider, I am passionate about the role of technology enabling meaningful impact. For me, solving the inactivity crisis goes to the very heart of change, and has the power to transform our society for the better. I’m a keen footballer, cyclist and climber, as well as a proud Devonian.


Responsible for:

  • Key member of the senior leadership team accountable for strategic leadership and the execution of our strategy. Includes engagement with key partners to secure commitment and alignment to Active Devon’s vision and mission.
  • Strategic lead for Active Devon’s marketing and communications, including the delivery of our campaigns, content creation and media offering, all of which is designed to increase Active Devon’s profile, grow our reach and drive further engagement.
  • Strategic lead for Active Devon’s digital agenda, working with others to integrate technology and user behaviours with community activity tackling the inactivity agenda.
  • Strategic lead for Active Devon’s enterprise and business growth agenda, supporting colleagues to embed commercial sustainability into our programme work, as well as supporting our partnership development and stakeholder engagement work.




I once, but unfortunately only once, played professional football. I was paid £10 and scored zero goals!