Twitter – The Basics

What is Twitter?

Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”. It is a snappy and very immediate way of communicating with your audience.

While everyone experiences Twitter differently, here are a few areas that might interest you to help you get started.

  •  News and politics: Get the latest on local and global news, watch political events as they unfold, and take a part in communities and social movements.
  •  Sports: From the Olympics to the NFL draft, get real-time updates, see what the star players have to say, and connect with fans around the world.
  •  Pop culture: See what your favorite celebrities are up to by following them on Twitter and joining in on the conversation.
  •  Influencers: Find out what thought-leaders and experts in your industry are saying, and connect with creators, artists, and celebrities.
  •  Support: Get travel info and updates, receive disaster updates and support, and reach customer service agents without having to call.

Twitter handles:

Do try to include the tags of partner organisations (@led, @ocrasport etc) and those connected with the work of your tweet. This encourages a better relationship, new views and retweets.


These are short phrases that enable people to follow conversations around an issue, person etc. ie #GetActiveExeter #DevonGirlsCan #LetNatureNurture. Including a hashtag in a twitter post can give your message a wider reach and a broad target of those interested in a particular subject/person.

Keep it Visual

Do try to include links to photos and posters. These help to give a snapshot of what your tweet is about. Tweets with photos get around 50% greater engagement. These have to be inserted as jpegs. If you have a pdf and would like to convert it to a jpeg, there are some very easy to use, free pdf converters available on the internet.

Keep it short

A recent report by Buddy Media revealed that tweets shorter then 100 characters get a 17% higher engagement.

Maximum interaction

Research shows that tweets scheduled for late Friday and during the weekend often get more likes and shares than other weekday tweets.